How do you create your conversion rate optimization (CRO) strategy? According to statistics gathered by Conversioner, 73 percent of marketers base their strategy on intuition and best practices. While industry trends and “trusting your gut” might get you started, is that really the way to build a successful CRO strategy? Probably not.

An effective CRO strategy is the difference between a sale and no sale. It’s the difference between a successful business and going out-of-business. When your website increases its conversion rate, your cost per acquisition decreases. In other words, you’re spending the same amount of money and getting better results. That’s a winning formula. But, how do you do it? Here are five things the best business sites are doing to help you jumpstart your CRO strategy.

by Mike Templeman

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