During a marketing meeting for my company Constant Contact, some of our VPs gave their best pieces of business advice. Catherine Kniker, VP of International and Local Success (an Irish expatriate who always has something fun up her sleeve), got up to the podium and said, “Mine is going to come from someone with a sixth-grade education: my dad.” The room perked up a little at this. She put a slide up with the words: “Just do the thing you said you were gonna do.”

She went on to say that her dad would always know when he lent out a tool who would return it when they said they would. “See Jim over there,” he would say. “He’ll have that tool back, in the box, on our doorstep by tomorrow night. But John, I’ll have to chase him for two weeks.”

by Tammy Leigh Kahn

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