For entrepreneurs, the goal isn’t merely to expand — it’s to seek out new business that’s truly worth your time. To create a business capable of blossoming for years, you’ll have to prune it from time to time. Working with customers or offering products that can’t achieve healthy profit margins can sap time and stifle growth, says Nat Wasserstein, managing director of Lindenwood Associates, which helps turn around small and midsize businesses.
So thin out ventures and customers that bleed your energy. Giving clients what they want is important, but it should never be your only criterion for the products or services that you provide.
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