Reputation management is an everyday part of dealing with the online universe. A recent article in the New York Times has a good strategic overview for small businesses.
Your customers are talking about you — and the whole world is listening.
Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.
How do you manage your reputation when everybody is a critic?
For some business owners, this is a terrifying prospect that seems more like mob rule than the wisdom of crowds. Negative reviews can hang an albatross around your neck if they appear prominently in search results.
by
Read The Full Article » Managing an Online Reputation